Priming is defined as ‘making (something) ready for use or action’ and ‘preparing (someone) for a situation or task, typically by supplying them with relevan...

B=MAT Behavior scientist Dr. BJ Fogg developed a behavior model for explaining why a desired behavior does or does not occur based on 3 factors: Motivation, ...

INERTIA... Remember this one from high school? Inertia is “the tendency for an object at rest to remain at rest, or an object in motion to remain in motion, ...

When you think about making progress on your goals and becoming more consistent in your behaviors, you might not give too much thought to how much decision-m...

You will find numbers ranging from 40% to 98% depending on the definitions used in the research, but one thing is becoming clear: a majority of our daily act...

"Acceptance is the First Step to Recovery" The very first step in pursuing your purpose is the same as any journey; admitting there is a journey to be made. ...